Major Gift Programs
Properly planned and carefully orchestrated, a major gift program can
prompt new thinking in existing donors and inspire them to make gifts
tailored to their interests and the organization’s needs. An effective
program also can work to identify new donors and set the stage for
a capital campaign.
Client Needs Addressed
The Galler Group offers a range of customized services to help nonprofit
organizations plan and execute effective major gift programs, addressing
with clients key issues such as:
- Who are the best prospects for your institution and how can you identify and cultivate them?
- Which institutional initiatives are most likely to attract their support?
- Who should solicit them and how?
- If a major giving program is already in place, is it living up to its potential? Why or why not?
Major Gift Services
Working with your team, The Galler Group will design a customized major
gift program that is aligned with your goals. Services include:
Assessment: Comprehensive analysis of the organization’s major gift efforts,
including staff performance and board involvement; evaluation of current
strategies against the organization’s goals and objectives; recommendations
for modifications or improvements as needed, and insights into industry best
Donor Identification and Development: Research and advice to identify
potential major donors from within the existing donor base and broader community,
and the development of strategies to raise the giving levels of those already
engaged in a significant way.
Solicitor Training: Training for staff and board solicitors to increase their comfort
level and ability to successfully cultivate and solicit donors and prospects.
Strategy: Creation of a road map for the organization’s major gift program, including
the development of initiatives to attract donors; cultivation and solicitation strategies,
and the creation of small events focused on the specific interests of major donors.